Our Story

Lux Detail started with two college students, a shared work ethic, and a simple goal: to build something of our own while providing a service people could genuinely rely on.

What began as a small detailing operation quickly became something bigger. Between classes, work, and everyday responsibilities, we spent our free time learning the craft, improving our process, and taking care of every vehicle like it was our own. We did not have a huge shop or a large team behind us. We started with determination, attention to detail, and the willingness to put in the work.

As college students, we understood how valuable time and money are. That is why we created Lux Detail around convenience, honest pricing, and professional results. We wanted customers to have access to quality detailing without being forced into confusing packages or an expensive first appointment.

Today, Lux Detail represents the next chapter of our journey. We are still growing, still learning, and still committed to delivering the best experience possible. Every appointment helps us build our future, support our education, and continue turning a small idea into a respected local business.

We are proud to serve the Chippewa Valley and grateful to every customer who supports two young entrepreneurs chasing a bigger goal.

Lux Detail — Home of the $99 Detail.